Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention

One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided close them temporarily as a measure stop spreading virus. As re-opening happens, priority on factors for these restaurants’ customers recommend others or Word-of-Mouth (WOM) seems have changed, especially if analyzed according demographics groups. This article shows empirical evidence what in influence client’s word-of-mouth intentions before and during COVID-19, aiming relevance trust (TST) be superior other factors, such quality food (QF) itself.